tag:blogger.com,1999:blog-5262612523303825742.post6212871210184083011..comments2023-03-18T13:02:34.243+01:00Comments on Inglés para fines profesionales 2011-12 (UNED): Writing a summaryMaría Jordanohttp://www.blogger.com/profile/13332905292316296695noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5262612523303825742.post-54431204577145941622012-03-16T14:16:19.098+01:002012-03-16T14:16:19.098+01:00He elegido este articulo: http://ideas.time.com/20...He elegido este articulo: http://ideas.time.com/2012/03/16/the-latest-marketing-meme-living-in-the-moment/<br /><br />Summary<br /><br />In the article “Living in the Moment: The Latest Marketing Meme”, Martin Lindstrom told us about his experience while sitting in a café eavesdropping a conversation. He notices that the tentacles of technology are too erosive to the present. And some news events like the death of Steve Jobs or Whitney Houston remind us that the life is fragile and we should cherish every moment. <br /><br />Some marketers have realized that this notion could be used to sell products. In 2005, there was also a study proved that “creating a sense of ´urgency´ increases purchases”. Even in Hollywood, has replaced its famous aphorism to a new one, “living in the moment”. And the Buddha had also told us that we should “concentrate the mind on the present moment”. <br /> <br />The author thinks that some brands will absorb this idea as their marketing strategy.Huang Yihttps://www.blogger.com/profile/05432642547679797510noreply@blogger.com